Google Ad Campaign
MetroDoc Urgent Care came to us looking for help to drive traffic to their Belleville location. After researching their target market we recognized that they weren’t effectively targeting the Spanish speaking population in the area. We worked directly with their intake team to adjust keywords and craft new messaging for Spanish friendly landing pages.
Our Google Search campaign strategy concentrated on behavior targeting at the informational intent stage, utilizing targeted and impactful headlines to engage patients. We worked directly with the intake team at MetroHealth to assist with the Spanish phrasing and keywords we would use. We employed a mix of concise phrases and long-tail keywords that struck a balance between high search volume and low competition, including broader terms to effectively compete with rivals. The copy and descriptions were crafted to underscore MetroDoc’s unique selling points, accentuating quality and responsiveness.
A budget of $15,000 per month was allocated for a responsive ad campaign, which featured a variety of headlines and services, leading patients to a bi-lingual landing page designed to generate appointment requests with the sales team.
In six months we more than doubled their call volume.
