Adapting Social – John`s Site

Design & Marketing Agency

Adapting Social is a full service marketing & design agency based out of New Jersey. As the design operations manager I am directly responsible for the profitability of our design department, our internal marketing creatives and campaigns, and project manager for a number of branding and lead generation based clients.

Corporate Marketing Initiatives

From concept through launch across search, social, display, email, events and of course... our podcast.

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Brand Strategy Package: Concept to Revenue Stream

Redefined our branding process opening a new stream of revenue by showcasing our innovative approach.

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Internal Operations Updates

Responsible for intake and demand of design department; operations updates resource planning, project prioritization and workload management for over 150 clients.

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Marketing Initiatives

Alongside the CMO, I engage in weekly calls to plan and review campaigns across the full digital marketing spectrum, combining our insights to optimize ongoing initiatives and independently identify new opportunities.

Content Creation & Management

Staying relevant in the digital age means consistently creating quality content that resonates with your audience and can be easily scaled across all social platforms.

Unification of our visual branding, brand voice and content buckets facilitated a 21% increase in audience engagement over the past 3 years.

Branding Process Overhaul

When I joined the Adapting Social Team our client onboarding process didn’t include brand strategy. The extent of brand related services was limited to a “Logo Design” add-on that was not a standalone or profitable product. The feedback process was inefficient and we could have done a better job setting up our clients for success in terms of unified brand messaging and visuals.

Brand Discovery Workshop

I set off researching market standards, competitor offerings and finally completed a branding process masterclass. With the insights I had gathered I developed our own Brand Discovery Workshop. This exercise connects client and designer pre-onboard to gather insights on the current brand positioning.

Outcome: Boosted Client Satisfaction and Revenue

Streamlining the Branding Process reduced back and forth edits on visual assets by almost 25% and boosted client satisfaction with the onboarding process by over 50% over the first year.

With a higher value product and reduced billable hours, our Brand Design Package brought in approximately $45,000 in it’s first year.

Questions About Marketing?

Schedule a call or fill out the form below and I will respond via email ASAP.