CASE STUDY | Adapting Social
Generating B2B Leads with a Digital Playbook Campaign
Goal: Increase inbound B2B leads and book strategy calls
Total Ad Spend: $5,000 (LinkedIn & retargeting ads)
Campaign Duration: 30 days
The Challenge:
As a B2B marketing agency, Adapting Social wanted to generate qualified leads for its services by offering a free digital playbook, Easy Wins in the B2B Digital Space.
Key Goals:
- Attract marketing decision-makers from B2B companies
- Capture high-intent leads through a gated content offer
- Convert leads into booked strategy calls
To achieve this, Adapting Social leveraged LinkedIn Ads offering a gated lead magnet, an optimized landing page, and an email nurturing sequence.
The Strategy: A Multi-Channel Lead Generation Funnel
1. LinkedIn Promoted Posts & Ads:
A targeted LinkedIn ad campaign was launched to reach marketing decision-makers at mid-sized B2B companies.
2. Optimized Landing Page for Lead Capture
A high-converting landing page was designed to capture leads effectively.
3. Email Nurturing Sequence
After downloading, leads were nurtured with a three-step email sequence to convert them into booked strategy calls.
Final Results: 30-Day Performance Breakdown
- Total Ad Spend: $5,000
- Total Leads Collected: 140
- Booked Strategy Calls: 25
- Cost Per Booked Call (CPC): $200
- New Clients Closed: 7
- Revenue Generated: ~$22,000 (Average contract value: ~$3,140)
- Return on Ad Spend (ROAS): 4.3X
