BRAND STRATEGY & LAUNCH CAMPAIGN
Accucare Physical Therapy
Accucare Physical Therapy & Sports Medicine is a PT and rehabilitation center located in Brick, New Jersey and has been in operation since 2003. They came to us looking help with their marketing efforts and brand identity.Â
PROJECT BRIEF
The Accucare product was strong however their marketing efforts were suffering due to a lack of a unified brand strategy. Zero continuity between brand touchpoints or messaging made retargeting effectively impossible.
I pitched their team on the Brand Strategy Package that I had created and we agreed to move forward on a complete overhaul.
BRAND DISCOVERY WORKSHOP
During our Brand Discovery Workshop, Pam the owner, revealed some of the preferences she had in terms of a logo design, but also allowed us to get a better sense of what the core values of Accucare are. “We are all about our community, without them we are nothing.” Her eventual goal was to sponsor local athletes to give back to the community. I recognized the potential for marketing value that using prominent local school athletes as brand ambassadors.
Accucare Athletes
AccuCare Athletes is an elite program we created where AccuCare extends sponsorship to select athletes who exemplify the dedication, integrity, and teamwork inherent to AccuCare’s core values. These athletes are granted exclusive, complimentary access to AccuCare’s state-of-the-art facilities, enabling them to train and excel in their respective sports.
By aligning with these community role models, AccuCare not only fosters local talent but also garners positive exposure for the center. This symbiotic relationship amplifies the community’s athletic spirit while simultaneously showcasing the center’s commitment to health, excellence, and the supportive growth of its members.
Questions About Brand Strategy?
I am currently accepting branding projects. Schedule a call or fill out the form below and I will respond via email ASAP.
