Spartan Aggregates, a leading provider of high-quality aggregate materials, sought to rejuvenate its brand identity to better reflect its industry leadership, and to support a team based mindset, and hardcore nature. The objective was to establish a strong, modern brand presence that would lay the foundation for a comprehensive website redesign and facility overhaul.
The primary implementation of the new visual identity was onto the team uniform and safety articles. Additionally, brand assets such as business cards, email signatures and a comprehensive brand guide will serve as visual guidelines as we rebuild out their website.
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